It's been long proclaimed that business intelligence and search may eventually swallow one another; essentially both boiling down to the discovery of information and its effective presentation to the target user. While Nitin Mangtani, lead product manager for enterprise search group at Google, may conclude that "Search is not trying to replace the BI tools", an overlap in such prominent fields anyway begs the utility of semantic technologies. This panel session will focus on the higher level application of semantic technologies: What must take place to fully integrate semantic technologies into the products offered by leading business intelligence providers? Is this necessary, or will semantic search techniques replace BI? How established is semantic search? What must take place to bring these two fields under one central R&D focus?

• Peter Jackson | Thomson & Reuters
• Atanos Kiryakov | Ontotext
• Francisco Webber | matrixware
• Dickson Lukose | Mimos
• Jörg Wurzer | iQser
• Moderation: Gregor Honsel | Technology Review

On the occasion of the European Semantic Technology Conference, the Austrian Trade organizes a workshop "Commercializing New Technology". Within a panel discussion exciting issues such as marketing, commercialization of new technologies and developments, application as well as evaluation of patents will be covered.

• Dr. Michael Scherz | Austrian Trade, Director
• Dr. Thomas Friedrich | marinomed, CEO
• Dr. Andreas H. Gotwald | TPA Horwath European and Technology Consultants GesmbH, CEO
• Thomas P. Offner | fatfoogoo, CFO
• Monika Thurnher/KR Julius Thurnher | iku®windows, CEO
• Georg Eder | LEDworx

Based upon Project10X's "Semantic Wave 2008 Report: Industry Roadmap to Web 3.0 & Multibillion Dollar Market Opportunities" the markets for semantic technology in ICT are predicted to exceed $10 billion by 2010. The same report list over 350 companies and organizations which provide and develop semantic technologies. Other estimates based on semantisize, a site that gathers and categorizes online content related to semantic technology, show a collection of approximately 150 companies and organizations involved in this field. Talis has provided a vision of how the interface of the Semantic Web might differ from how the everyday user interacts with the current Web of documents, and what this might mean for both users and producers of Web content. This panel session will take a look at both of these perspectives: how to encourage the adoption of semantic technologies into the solutions and products currently offered by leaders of ICT industrial market, as well as inviting vertical domains; and how to acquire a customer base of end users looking to directly benefit from semantic technologies.

• Michael Brodie | Verizon
• Richard Benjamins | Telefonica
• Peter F Brown | Pensive S.A.
• John Davies | British Telecom
• Mark Greaves | Vulcan
• Marta Nagy-Rothengass | European Commission
• Moderation: Paul Miller | Talis