On the occasion of the European Semantic Technology Conference, the Austrian Trade organizes a workshop "Commercializing New Technology". Within a panel discussion exciting issues such as marketing, commercialization of new technologies and developments, application as well as evaluation of patents will be covered.

• Dr. Michael Scherz | Austrian Trade, Director
• Dr. Thomas Friedrich | marinomed, CEO
• Dr. Andreas H. Gotwald | TPA Horwath European and Technology Consultants GesmbH, CEO
• Thomas P. Offner | fatfoogoo, CFO
• Monika Thurnher/KR Julius Thurnher | iku®windows, CEO
• Georg Eder | LEDworx