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Francois Scharffe, Discotheka (FR) and STI Innsbruck (AT)
Abstract
Niche markets are since Anderson's article identified as an important source of revenues for on-line businesses. The question remaining open is: how to get benefit from these multiple small markets? We analyse in this article how Semantic technologies can help to exploit these targeted markets.
| We observe that the use of domain ontologies lead to the construction of search engines allowing to find information more precisely. We also show how the Web of Data, by interlinking together basic pieces of information into a giant graph, allows the construction of recommendation engines leading the customers to the often inaccessible niches. We then go into practice and examine the case of Discotheka, a search engine proposing a multitude of services on the targeted market of classical music. We look into details into the Discotheka Knowledge Base, constituting the core interlinked piece of knowledge, and propose a model to easily reproduce and apply this approach to other niche markets. |
 Francois Scharffe, Discotheka (FR) and STI Innsbruck (AT)
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